Common Ground QLD

Common Ground is an organisation that creates supportive housing solutions for in need individuals and families at risk of or experiencing homelessness. Common Ground also supports those who suffer from disability (including mental health and addiction). Common Ground approached Focused Marketing Solutions to create a visually exciting and user friendly website, along with new branding tools, with the aim to help individuals easily find the information they so desperately need. Focussed Marketing Solutions thoroughly researched the organisation, deconstructing their core values to produce visuals that would represent Common Ground’s role within the community. Navigational research was conducted to ensure the usability of the website was maximised and that all possible confusion was eliminated for individuals visiting their website.     A fresh, vibrant website was created for Common Ground QLD. The vibrant colours used throughout the site and branding represent a sense of hope for those in need, shedding light onto what is often a marginalised issue in Australia. Residents are now proud to be a part of the outstanding community that Common Ground developed.   All work owned and produced by Focused Marketing Solutions.