Emily Donohoe | Apache

Branding for Marketing Company Apache

Apache, logo, branding, identity, eagle logo, marketing logo, graphic design, emily donohoe, brisbane graphic designer

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Apache

Apache is a sydney based marketing company. The client specified that the brand must reflect both the native american Apache tribe and the modern strength of the Apache helicopter. The logo depicts an eagle created out of various pieces of string, both sacred within the Apache tribe. The eagle’s aesthetic is also reminiscent of a smoke signal, a tribal form of communication which further strengthens the companies’ brand as a platform for visual communication. The sans serif font gives the logo a sleek and strong sense of force of the Apache helicopter, successfully incorporating both meanings of Apache into the brand.