Emily Donohoe | J.M.G.A

Branding for The Jewellers and Metalsmiths Group of Australia (J.M.G.A)

J.M.G.A, The Jewellers and Metalsmiths Group of Australia, graphic design, branding, logo, emily donohoe, graphic design brisbane

15608

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J.M.G.A

The Jewellers and Metalsmiths Group of Australia requested a brand identity for their 2012 Jewellery Conference. The requirements for the identity were that it had to be both abstract and red. Fragments from a crystal shape were used to create the logo. Crystals, having a relevance to the jewellery conference further strengthened the icon created. This shape then became a recurring motif throughout the tangible outcomes to reinforce consistency.

J.M.G.A

J.M.G.A

About This Project