Woman's Legal Services

Focused Marketing Solutions were approached by Woman’s Legal Services (WLS) to provide an intensive brand makeover. WLS provide free legal and welfare assistance to Queensland women who experience domestic violence and complex family matters. Focused Marketing Solutions’ aim was to help raise this not-for-profit (NFP) organisation’s profile to the next level where it did not only rely solely on government grants and therefore allowing it to become a thriving, independent and sustainable business that will continue to grow and help thousands more woman throughout Australia. Focused Marketing Solutions worked with WLS to create a beautiful collection of branding elements and guidelines that represent hope and resilience. The brand was created so it would function both on a corporate and client platform. A suite of marketing collateral was created including; business card, website, info sheets, annual reports, numerous booklets and much more. The return on expenditure for WLS continues to deliver outstanding results. Following the rebrand, WLS are more confident and have achieved exceptional results in a variety of areas whilst having developed a strong foundation to build upon their already strong business. All work owned and produced by Focused Marketing Solutions.