Exercise Right Week is a nationally recognised campaign that aims to bring awareness to accredited exercise professionals who through tertiary knowledge can prescribe exercise as medicine to an array of conditions from cancer, diabetes through to chronic conditions and injuries.
This space is traditionally dominated by physiotherapists so the aim of Exercise Right Week is to educate the public on the importance of Exercise Physiologists, Sports scientists and exercise scientists and how to exercise right for themselves and give them the tools to find the right exercise professional for them when they find themselves in-need of being a healthier, happier person.
Everyone is unique, and so are our requirements. There isn’t a one size fits all approach to exercise, and with new exercise trends appearing every week, it can be confusing and harmful to our health and well-being to exercise without the guidance of the right exercise expert.
The Exercise Right campaign allows different Australians to share their exercise journeys and tell us how their lives have been positively impacted by physical activity.
The campaign consisted of billboards nationwide, events, photography, videos, websites, infographics, social media content, posters, promotional materials such as pens, balloons, flags and buntings, editorial ads, digital advertisements and a highly successful digital toolkit which compiled all these assets together on one webpage which allowed the exercise professionals to easily access the promotional materials, download, save and share the content in their own offices and social media accounts- expanding the reach of the campaign and giving the industry their own unique content for them to share freely and be involved.
All artwork belongs to Exercise Right
